Best ways to market yourself to local and out of state investors

[Adam Ramsey]

Hey all,

I'm a Realtor and the brokerage I work for is primarily a property management company that services the county I live in. I get calls from buyers asking about rental amounts, property management services and general questions about the rental market after they already have a property under contract. Most of the time the Realtor they are working with has limited or inaccurate knowledge of local rental prices. I have a very easy sell to buyer clients if they are looking for a rental as I have intimate knowledge of that side of the market, can help them make informed decisions prior to getting a property under contract and an easy transition into our management services. We get plenty of referrals from local Realtors for property management clients and we want to keep that going but we are also trying to build our buyer client list too.

Locally, I need to be more active in meetups and have ideas on that side. For attracting out of town investors, what has worked best for everyone?

Thanks!

[Joe Splitrock]

Your best bet is to properly market yourself. In todays world that means social media. Facebook, Instagram, LinkedIn and BiggerPockets are all places you should be actively posting. I found your Facebook group and your last post was July 2021. You should be posting weekly if not more often. Your profile on BiggerPockets lacks a photograph, lacks contact information and doesn't even say you are a real estate agent. 

Networking is your best way to attract clients. That can include meet ups, but also just promoting yourself within your friend and acquaintance group. That can be very effectively done in social media. Getting active on BiggerPockets is a great way to meet out of state investors. Sign up for a Premium membership and you can get listed in the BP directly. I am not trying to sell you anything, but all the heavy hitter agents on this site have premium accounts and full profiles.

You can also do paid advertising with Zillow. I know many agents hate Zillow, but that is where your potential customers are, so that is where you need to be.

There is many other things you can do, but my suggesting is start with updating your BP profile today. Then come back tomorrow and ask for more advice.