Newbie Q: How can I spot an ethical and good private/hard lender?

[Janelle Stamos]

I am reading through the forums about the extreme importance of choosing an ethical, skilled, open-minded, knowlegeable, etc good lender. 

This makes sense. 

As a brand new person I am going through the Bigger Pockets forums trying to piece together what people say the hallmarks of these good lenders are. Is there a way I can tell from their website or social media? Is there a key question I should ask to separate the good from bad? 

Any tips at all on how to do anything more sophisticated for my due diligence aside from flip through Google, look to see how BBB lookup goes and hope for the best. (I'm willing to do that! haha) 

It seems a very big deal to do this search right. Any pointers would be appreciated. 

Thank you