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Updated over 11 years ago on . Most recent reply

User Stats

53
Posts
30
Votes
Ryan H
  • Architect
  • Sonoma, CA
30
Votes |
53
Posts

90 minute response time after first yellow letter campain

Ryan H
  • Architect
  • Sonoma, CA
Posted

Based on what I have learned through the BP podcasts and the Googles, my wife and I sent out our first round of "driving for dollars" yellow letter campaign this week. We are actually looking for a SFR for us and not as concerned about making a profit from it right away. We drove neighborhoods we liked in the Sonoma area and wrote down addresses. I typed up a "handwritten letter" and printed it out on yellow pad paper. Instead of mailing them, my wife posted them directly to the front door.

We only flyered about 20 homes in a first attempt, very targeted selection. Just 90 minutes later I received my first call! By the time I dug my phone out of my bag, it went to VM in Google Voice. A minute later I had a transcript of the message in my email. Our selection was spot on... empty nesters, thinking about downsizing, tired of the up keep, thinking about selling as-is. While they are not looking at selling now, they may consider it in the future and would tell their friends about our situation and see if anyone they know is looking to sell as-is.

Not a deal, but it's a start.

Anybody else have any crazy yellow letter response times?

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