what are the main concerns for a private lender? (not hardmoney)

[D Higgs]

I have interviewed several hard money lenders, and as expected, none are willing to finance an entire deal (purchase + rehab). I am including the money costs in my calculations to fund a deal and remaining amount needed to fix/flip is still out of my range and financial ability. With that said, I've started looking into utilizing a second source of funding where i have private lenders invest with the remaining portion. I know, there will still be cost involved but it would be worth it as i would gain experience.  

My questions for the BP community are listed below. I can/will research the topic by looking online and interviewing investors, but i was hoping BP could point me in right direction. This way i am prepared when i present to him/her. Thx in advance.

1. what are the main concerns a private lender would have?

2. Are there "companies" that i could partner with to provide the remaining funds.. outside the funds the HML would provide? Every HML looks like they require first mortgage on the property. So are there companies that wouldn't require first mortgage, can close quickly, minimal terms, etc.

3. Any posts, articles, or videos that are recommended i look up?

Thx