Direct Mailing - Which Zip Codes to Target

[Joe Holloway]

I'm looking at getting started with a direct mail marketing campaign for wholesaling but I'm not sure of the target market. I live in a upper-middle class neighborhood and my familiarity with housing is mainly around where I live but I'm thinking that for wholesaling I should be looking at middle-class and lower on the socioeconomic spectrum. Any insight on this would be helpful.