What should I say in my High Equity direct mail campaign?

[Logan Merrick]

Hello everyone! I am totally new to the bigger pockets family and to real estate investing. I am wanting to start a direct mailer campaign to high equity homeowners who may be getting up in age and their home is becoming a bit too much for them to handle, does anyone have any ideas on how to find these leads and what type of script my mailer should say?

Thanks so much for your responses and help!