Three options for advertising?

[Gus Muller]

Wondering for those people who first started out chasing off-market deals, what advertising methods did you use? Would anyone suggest hitting one in particular, or spend some money on each? The three we are considering are:

1. Paid ads on Facebook

2. Direct mail, postcards, local paper ads, local paper inserts, door hangers.

3. Possible radio, TV, billboards/bus benches.

I have also heard that spending money and getting our site optimized (carrot.com) would be a good investment, but we are worried about watering down our brand.

I'd like to hear what others have done, success stories, failures, etc. Please share your experiences and thoughts!