Direct Mail for Off Market Deals

[Travis Zurawski]

So I have found that the deals on-market are getting slimmer and slimmer. I have been adventuring into off market deals and pursuing them with some direct mail tactics. I have used a letter format to convey what I do and how my service to the property owner could benefit them. 

I wanted to know from those seasoned in direct mail campaigns, what the best approach is for reaching the off market deals. Those are the ones that seem to have the value. I would really like to hear some suggestions on a successful approach. 

[Alex Craig]

I have not done mailers with any consistency, but when I was actively doing so periodically, what worked for me is driving for dollars. Find the dumpiest looking houses, then look up when they were bought. If 10 years or older, send a letter. The though process was they have 10 years worth of mortgage pay down and may take what they owe or slightly less. This is not efficient, but when I was in the field consistently it didn’t take any time to shoot an address back to my office to research. Also more cost effective too. I would say for every 80 letters, we got 1 deal, but this was 5 years ago and I understand the market has changed and there is more competitors for deals.