Tips on building rapport when cold calling

[Christa Kirby]

Does anyone have any good feedback about how to build rapport when you're reaching out to someone on a cold call or through some type of marketing where they are not coming to you?

I feel it's easy to ask, "why do you want to sell" and those types of questions if they've called you, but if you are initiating to see if they'd even be interested how should you approach?

Many thanks!!