Company name help - to REI or to not REI

[Dave Martin]

Heyas - quick question for ya's: I'm trying to nail down a company name and can't decide if I can/should use REI in the name or not. Will non-REI people be turned off by an abbr they don't know stuck in a company name? Spell it out and the name gets long (ie Martin REI vs Martin Real Estate Investing). Thoughts? This may sound trivial but I'm trying to get my branding done once and done right. Thanks!