Hand Addressed Direct Mail Marketing

[Troy Sordin]

Peanut Butter and Jelly, Macaroni and Cheese, Cake and Frosting … all are amazing duos in life. They compliment each other. However, there is another great duo you might not have heard: Yellow Letters and Targeted Mailing Lists!

Yellow Letters in hand addressed envelopes are a great way to market to your target audience. The hand addressed envelope looks like an invitation or a letter from a dear friend. They are more likely to get opened and, in turn, increase your response. Once your leads open the envelopes, they will see a unique, personalized letter. So what will they do? Read it!

Still, while letters do a lot of the heavy lifting so to speak, the mailing list is equally crucial to a successful campaign. Who is receiving your mail piece? A mailing list can determine how a campaign performs. If your letters are not reaching motivated leads, your message may not bring in much response. However, making sure to use a high quality, targeted mailing list will help your message reach your ideal audience.