I need your guys' unbiased feedback on my business name.

[Brandon Handel]

Hello everyone, 

I am looking to start my own rental business and am trying to create my business name right now. My current idea is Handel Housing. Handel is my last name and to me, it sounded catchy. I want other's opinions though. I don't want it to sound cheesy to potential tenants and/or potential future investors. So please, do give your unbiased opinion on it. If you think it sounds absolutely horrible PLEASE tell me. Last thing I want is to invest in branding and find out other's find it ridiculous. 

Thank you all in advance!

[Account Closed]

Direct feedback - re-prioritize what you are focusing on. Branding a business and figuring out a name should not even be on the list. If I find myself talking with someone who has invested money in branding, websites, business cards, trainings before buying 1 property I go in the other direction.

1. Define your strategy - SFH, Multi, Etc.

2. Build your network (attys, brokers, lenders, prop managers)

3. Build valuation models, how will you analyze properties, what are you looking for, do you know the key metrics and comps?

4. Find and execute your first deal.

5. Repeat and refine.

As I mention in other threads this business can be trench warfare, I would take this time to understand what you are committing yourself to and prepare by building the necessary components of an operation, not tangential fluff.

Good luck and keep us posted

JC