How do I Preform Proper Market Research?

[Marwane Taroua]

After taking sometime to understand the real estate investing landscape, I feel confident in starting out at looking for multifamily properties that I can house hack or use the BRRRR strategy to accelerate my growth in the business. However I am currently trying to do some Market Research in order to focus down on a few zip codes were I can start marketing and grow a niche. I am located in Connecticut were the two big cities are New Haven and Hartford. Any advice on what to look for when conducting market research to see what area are the best to find the investment proprieties? I know that focusing is the best method to find deals but I am struggling on which areas or zip codes to focus on. Any advice would be greatly appreciated!