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Updated over 3 years ago, 06/26/2021
Hand-written yellow letters vs printed
Hi. I'm new to wholesaling and I finally started getting some calls last week which I was really happy about. For my direct mail campaign I've been sending put letters with the following verbage:
Hi! My name is Calvin
and I am interested in
$Buying$
your house at
in
If you are interested in selling this
or any other property you might own
please call me at
Because everything that I've read here on BP says that its best to handwrite your letters and envelopes because it feels more personal to the seller, that's what I've been doing. However, the problem that I'm finding with handwriting everything is that I'm throwing away about a third of the paper and even more of the envelopes that I'm using because of errors that I make while writing them out. That's a ton of wasted paper and envelopes. I know that if I can get one deal that will more than make up for the cost of the paper and envelopes that get thrown away. But the problem is that I have an extremely small budget right now and manage to send out seventy-five letters each week. It's true that one deal can make up the lost paper, but don't you have to market to get the deal, and if you're losing a third of your marketing material into the trash and your budget is small aren't you losing the potential to get the deal? I know that I may sound frustrated but I'm really not. I'm just super curious about what the best options are. So my question is this, are the number of responses from hand-writing yellow letters along with the envelopes so much significantly better and effective than simply printing everything out on your home printer that it outweighs the costs of throwing away a third of your materials? I really would appreciate the perspective of you more experienced BP investors. Thanks in advance! :-)