Third Direct Mail Campaign

[Ken Nyczaj]

Here are the details on my third direct mail campaign:

- 1,000 professional letters with company logo as header and logo plus address as footer.

- In this message I explain what I can do for the seller- Clean Out Services, Donation of Belongings, Hire Moving Trucks, Removal of Unwanted Items. Also, no need to make any repairs, we buy as-is.

- Used A4 envelopes off Amazon, about 1,000 for $50. Paper is under 1 cent per sheet.

-Plus placed a business card in each envelope.

-Total cost is at 55 cents per mailer, 50 cents for first class stamp.

-Still did it in-house, but now I listen to BP Podcasts while doing the monotonous stuffing, sealing, stamping. No longer a complete brain drain since I'm learning while doing this simple tasks. Definitely took some time though, I'd say about 10 hours straight on a Saturday from 3am to 1pm, with short breaks here and there. Definitely giving up my social life at first, but that's ok until I get this marketing machine up and running.

-Results: So far still flirting with about 1% response rate from 1,000 pieces. Of that 1%, only 1 qualified lead who owns a few houses we are interested in. Older Investor who is looking to 1031 into some new properties and bought back in the 80's. Homes are owned free and clear.

-Results from all 3 campaigns: each campaign netted about a 1% response rate, but some of the leads have been quality. Two leads total have been quality- bought 20 to 30 years ago so high in equity, both sellers own multiple homes in our farm area that meet our criteria. Now it will just come down to building the rapport and negotiating at a price that nets our desired cash flow.

Thanks for reading. Will update in another month or so.

[Dave Rav]

Way to go.  I admire your drive, persistence, and positivity.  I also liked hearing how you multitask and listen to BP podcasts while you work.  

Way to save on your mailings!  Inexpensive methods.  

As for your numbers of

mailings and response rate - wow.  I would have thought your RR would have been higher.  That’s a lot of mailings.

I have not mailed anywhere near that number.  I have switched things up and gone with generic greeting cards, insides are hand-written and personalized to seller.  It asks if they’re interested in selling and to contact me.  Cards were free (the best, right?!) so I only paid for postage.  Thought I’d try something novel.  Results are still pending.