Street team promotion!

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Hi,

Does anyone know more about the recent advertisement techniques? I want to get the details of methods which helps in direct interaction with the users.

Would you help me know how much helpful street team promotion is? I came to notice this recently and there are a number of companies offering the service. But, as I haven't experienced people's reaction to the technique, I doubt whether it would really work!

If you have any idea, let me know it at the earliest. Thanks in advance!