Lead List Quality Help

[Account Closed]

What is the criteria for lead lists that have proven most cost effective around Atlanta? I want to do a direct mail campaign, but I'm not sure on what list to use too acquire a first solid deal. Can anyone give a newbie some great advice on where to put my low marketing budget? 

THANK YOU!

[Karmen Feist]

What's your exit strategy?  I've always dug up my own lists and that's what we teach our clients to do as well.  I JUST spoke with a potential client who bought a list from list source, sent out 1000 pieces and got over 500 back.  As far as absentee owners, from what I understand, that is THE most sought after and marketed to list out there so your competition will be pretty stiff.  If that's what you choose to do, I would think long and hard about how you're going to set yourself apart from the rest of the flock.

AND if you have more time than money, I would absolutely suggest you pull your own lists to save that money and put it towards the campaign itself.  Depending on your exit strategy, you can decide which lists you're going to use (foreclosure, bankruptcy, probate...).

Best of luck!