Should I use the word "Ugly" for my wholesaling business name?

[Stephen Cole]

I am in the beginning stages (just setting up website and getting business cards) and I was thinking that leveraging the older marketing of the "We buy ugly houses" might be a good idea.  I settled on the name Steve Buys Ugly Houses, but what do you think about this approach/name?  Is the word "ugly" off-putting to potential sellers or does it make people think I might be less than honest?

I'm in Hawaii, so I could also use SteveBuysHawaiiHouses or something similar. My company name is Cole Properties, LLC - I could brand it as www.ColePropertiesofHawaii.com...

Thanks for any feedback.