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Updated about 8 years ago on . Most recent reply
![Rebecca LeBrun's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/366910/1621446989-avatar-rebeccal6.jpg?twic=v1/output=image/cover=128x128&v=2)
What are the characteristics of a market that has potential?
I'm new to real estate investing and I'm very interested in buy & holds and fix & flips. Like the majority of us on here, my overall goal is to gain financial independence through owning multi-family rental properties and also gain experience in fix & flips. I've been doing a lot of reading, listening to podcasts, and I began going to open houses to look at different houses to see what's out there. I want to settle in an area but I'm unsure of where to look and what should I look for in a market that has potential to invest in? What makes a housing market good and what should I avoid?
I hope this question makes sense!
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![Llewelyn A.'s profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/633098/1621494264-avatar-llew.jpg?twic=v1/output=image/crop=953x953@335x21/cover=128x128&v=2)
For those who don't already know me:
I have been investing in Real Estate for 2 Decades in Brooklyn, NY. I currently own 6 Multi-Family Investment Properties in Brooklyn, all in good neighborhoods and all with Partners who helped financed these deals. All of these properties are $1.5 Million and above.
I would first like to address Education.
Unfortunately, there is a LOT of bad and potentially criminal Real Estate Educational Companies out there. All you have to do is Google John T. Reed Real Estate. When you get there, go to his Guru Rating link where he completely analyzes the supposedly Gurus themselves.
There are some great books out there and a lot of them are never bought. The problem with most beginner investors is that they are really like Chickens that have been put in a coup. They don't really know what to do or think, but somehow they trust a lot of people mainly because the bad education had been propagated by a lot of people who already spent their money but had not yet discovered that the education really isn't working. There are a bunch of Wolves that disguised themselves as the Chicken's protectors, but they already know all they have to do is push them enough and the Chickens will be eaten right up.
There is a tremendous amount of documentation on this phenomenon, unfortunately. Even if you Googled "Trump University Fraud" you well see that even our elected President participated in it and yet Trump has self-promoted as a Real Estate Guru who can help the average person. To this date, I have not heard of anyone taking a Trump University class and used that particular education to actually become successful without that student's already high motivation to succeed. If you can, look for the Thread here on Fortune Builders. There are a lot of interesting things to read about Programs like that.
So I'm sorry about the warnings, but it needs to be said.
Here is the good part.
A lot of us who are very successful, had learned Real Estate virtually for free. Decided to buy a few good books, especially those that gave us a lot of information that seems to be unpopular, especially Math.
One really great book is "What Every Real Estate Investor Needs to know about Cashflow" by Frank Galanelli. Here is a link: Amazon What Every RE Investor Needs to Know about CF
There is also other great skills that you should learn. For instance, Spreadsheets is a MUST in my opinion.
You really need to put together a really good BUSINESS PLAN. A Business Plan really needs to have a lot of projections in exactly the way the above Cashflow books addresses.
Now, let's talk about where you should Invest.
After you really educate yourself the right way, you will then begin to understand that you must have a clear vision of about 10 years into the future.
In other words, if you only do calculations based on today, you cannot fully understand nor get a Vision of your Investment and how it will evolve over time, generally a 10 year period.
For instance, how will the Mortgage Balanced move, what about increases in Rents and Expenses, especially taxes and heating costs, etc.
Appreciation should also be a factor because you are starting out brand new and picking a place for investing. You have a completely open slate and can decide where and how you want to Invest.
There are a lot of people, both experienced and not, that will tell you never to take into account Appreciation. However, mathematically, you need to take into account at least 4 types of Calculations when it comes to Real Estate investing. They are:
1) Cashflow - The money left over after you account for Rents and Expenses. HOWEVER, since most Investors seem to only understand their cashflow for today, and only calculate a Cash on Cash Return, they fail to understand that Cashflow moves over time. I take this into my equations because it's part of the Wealth building tools of RE. It ranges from Consistent over time, to growth (negative or growth) over time. When you take time out of the equation......... you can complete miss one of the most important pieces of your Wealth building tools.... TIME. All of my properties have experienced Cashflow growth and I calculate it with conservative growth rates. But every single one of my properties have far exceeded those growth rates... for example... a building where the apts were renting for $500 per month in the year 2000 is now renting for $2,000 today. Why would you not take things like this into consideration? But hardly anyone will teach this to you.
2) Mortgage Balance Reduction - as long as your Renters are paying the Mortgage, the Balance on the Mortgage gets reduced. This is very easily calculated using an Amortization schedule. I learned this early on and it opened my eyes. Now I buy properties what don't cashflow much, but the tenants reduce my multi-million dollar mortgages so much that this alone makes me rich. If I only took the kinds of classes that were offered generally, this wouldn't even be a concept in my mind.
3) Appreciation - You really have to understand how this works. If you completely take it out of the equation, you will generally miss some incredible investments. It's generally known that some places have very good and consistent appreciation. NYC, San Francisco, etc. This forces you to think of the economics of the underlying investment. AND IT'S INCREDIBLY IMPORTANT TO THINK OF THE ECONOMICs. Imagine you bought in Detroit in the year 2000 where it was doing well and you were cashflowing nicely. 15 years later...... Detroit goes bankrupt and your investment has diminished so much that you cannot understand how you were unfortunately to have picked one of the only bad areas of investing since just about every other place had done well. However, had you thought about the FUTURE economics of the area, you would have thought about Domestic Auto Companies and Detroit's dependency on them. You would have know to be ready if there were any warning signs, and indeed there were. The rise of Foreign Auto eating into the Domestic Auto Markets was a sure sign, all you had to do was look at the stocks of each of the big 3. These are important lessons that you will only understand until you start to learn about future Appreciation and what drives it. I absolutely use this as my driving force, steering my wealth into great places that has the ability to withstand a Financial Crisis like we had in 2008 and NYC even withstood a terrible terrorist attack like 9/11. Even that could not destroy the NYC RE market.
4) Tax Benefits - So there are a great many reasons why RE is known as as tax shelter. You can write off $25k as a non-profession RE Investor against your personal income in a different Industry. A GREAT benefit. A great strategy is to buy an investment where you can get cashflow, but because of your Depreciation, write off the $25k against your salary! Imagine that.... an Investment which gives you cashflow, but can also reduce your taxes.
Anyway... I know this isn't what you wanted. You wanted a clear answer of what strategy to use and where to employ it.
However, your strategy and where to employ it depends on your education. The less educated you are in RE Investing, the more narrow your ability to Invest in all kinds of places.
Unfortunately, the only answer I can give you is to learn as much as you WANT. If you stop at as certainly level, then you can only invest in the kind of investment you have learned. If you expand your knowledge, then you open the floodgates to huge amounts of possible investments.
When I started to learn investing on my own...... I only saw what I wanted by the time I learned how to put together the 4 wealth building areas of RE and applied Future calculations.
I hope the readers of this post do not find it too confusing because the concept of Future Cashflows is one of the most difficult things to explain and also for someone to learn. But it's an absolute necessity, in my opinion, for all Investors, RE or otherwise, to learn.
There should be a bunch of BP podcasts, but I have not reviewed them myself. I would look at these as well and hopefully, they will go over the calculations.
Investor Llew