So for all who have been following my previous thread, I've decided to apply the brakes a bit and work on building up capital to invest comfortably. Things are just easier when I can invest with some type of capital.

While I'm doing so, it seems I've gotten a bit ahead of myself with the advertising (haha) and now calls from my website are starting to come in increasingly regularly. While I'm in this phase, I was wondering what I could do with the leads that come in. One idea I had was to sell them, or create an agreement for some type of payout for any deal that goes through. 

This way I can work towards making the most out of what I have.

Are there any particular guidelines worth considering when it comes to selling leads/referral fees? Any big points to keep in mind?