Using OPM (Other People's Marketing)

[James Stockton]

If you've lived anywhere with an address attached to it, you've received some kind of advertising. Most of these ads are garbage; Coupons for groceries that you don't purchase, restaurants you don't eat at, etc. What most recently caught my eye was a roofing company advertisement. I'm sure I've gotten this one many before without paying any mention to it. However, There are surely some people needing this service who DO look at it. This one specifically said "financing available". Which was a critical part to all this. These could be your next leads to properties who need work that the owner can't pay for!

By doing a little research, I found a few in my area that do also offer financing. I have picked out the top 5 that offer the best financing and have great reviews online. It's important that you review their business carefully to make sure you aren't going to put yourself in a situation that could cost your reputation. Within a few calls, I was able to get a couple people who were willing to pass on my number to any homeowners that couldn't afford or finance a big repair. They did this because they know that they will keep the business in house rather than losing it. This is a win because I will have fairly motivated leads without any marketing dollars of my own being spent. 

This is also great for newbies because it will automatically give you more credibility because your reference will come from an established company. A word of caution would be to never use these leads and take the business from the company you took them from. That will quickly ruin your relationship with that company and possibly others just from word of mouth.