Pretty Forclosed Marketing

[Eric Johnston]

I'm going to start a direct mail campaign that targets pre foreclosed homes in my area. It's a new target and list that I'm trying. I know that the owner of the homes is in a distressed and fragile state with loosing their home.

My question is, how would you tailor your direct mail campaign that does not elevate their stress and have the direct mail campaign portray an image of wanting to help the owner in their current time of need with their financial bind by selling their home before it goes to auction

Any thoughts, comments, examples, or previous experience on the pre foreclosure target is greatly appreciated!!!!

Thanks BP community!