Company Name

[Elliot Larkin]

Hi there,

We have 4 properties so far and growing, we would like to have a DBA name that is a little catchier and inviting than our last name. I am looking at a name that already exists elsewhere in the country. My question is about trademark laws in the industry of home rentals/flips. We are not anticipating becoming huge company with over 100 homes, do you see any issue with using a name that is not unique. I have searched the trademarks database, the specific combination of letters is not currently taken, but one letter off is taken and that is for a candle company. Yes, domain is taken - we will figure that out.

What do you all think? I am looking for solid examples of similar situations and/or legal advice, please not just opinions without basis like, "I don't think it's a good idea."