Direct Mail Callbacks, what to expect.

[Dave G.]

Hey everyone! Sorry if this has been posted before, but searching the forums for this results in every topic that has Direct mail in the title. 

I sent out a few handwritten letters to my top tier wants today. I am just trying to get a grasp of what to expect when they respond. The letter simply stated that I loved the area and I'd like to own property there. Please call to discuss selling your building. They were all 7-20 units. 

What is the typical response when someone calls back? Are they expecting an offer on the phone to get things started? Cause I dont have their expenses yet. 

[Claire Trammell]

Hello @Dave G.!

Your response rate is dependent on a couple of factors. We have seen an average response rate of about 9% with handwritten letters. However, the responses that come in are all different kinds: angry callers, curious callers, tire-kickers, and quality calls all mixed together. Use the first contact with the potential sellers to ask questions about their property. I would suggest maybe researching some scripts, or basic questions for the first call. That way you are prepared and sound professional when the phone rings. 

Hope this is helpful! Good luck!