Question on yellow letters

[Jerryll Noorden]

So I see every one asking what to write on a yellow letter so I won't.

Howevr I will ask a question about it coming from the other end.

Every guru, swears by it and recommends it,  write 

I want to

$ BUY $

your house.....

Me personally I find this cheese and not genuine. I would not write a letter like this?!

Also, if this is what everyone does, and they receive more letters, it is obvious you are not genuine.

So I know what you will say.. then don't do it. Write it how you feel it should.

If that were the case I wouldn't write a yellow letter at all. I MUCH prefer a colorful cool witty cliver post card. Yet everyone knows the rate is under 3% with post cards.

I am stuck and confused. I don't want to sit here and write 894 letters feeling that I would never really write such a letter if it was up to me.

What do you all think? ANy success stories with the $ BUY $ method?

[Michael Quarles]

Hey guys and gals

I hate them too... They wouldn't convince me or persuade to do anything... BUT here is the secret in the sauce.. There are NOT suppose to...

We don't buy from ourselves. 

To be a successful investor most must be organized, driven and in a great way educated.

We buy from people who have a problem, people who are motivated and people who in general have procrastinated their situation to the extent that our solution is the only viable choice for them. 

The yellow letter serves the introduction between both parties very well. However when used correctly it does more than solve today's problem for the seller. Remember that 40% of business is follow-up therefore having the number to a qualifying prospect also affords us the ability to communicate with more of our prospect pool via a secondary means. 

Something a postcard doesn't allow for at the same pace. Now if you don't have a great followup system them it doesn't offer the added benefit.

Now the the flaw investors make is when they try to weigh a postcard against a  yellowletter. That is a cardinal sin.

You should look at marketing the same way you look at the contents of a fruit salad.

In a fruit salad if the only ingredient in the bowl were apple slices one would have a hard time calling it a fruit salad and only those who liked apples would enjoy the presentation. Throw in some orange slices, a few strawberries and kiwi and you have a better representation of a fruit salad.  Toss in some walnuts, maybe a few banana slices, some grapes and boysenberries and now you're talking a salad. Add some pineapple and I am very happy to dive into that treat of goodies. 

But if left with a choice of either a bowl of apple slices or a bowl of orange slice neither are that appealing. And that bowl of fruit will soon turn brown and soggy mostly left unconsumed. 

My point is that when you market you should market using the same philosophy as the recipe of a fruit salad.  Give your prospect the ability to make their own choice as to which fruit to spoon out of the bowl. 

Cluster Marketing works.... Try it..