Direct Mail to absentee owners

[James Harris]

Hello everyone.  I have started my first marketing campaign and I've targeted absentee owners.  My response rate (about 15%) hasn't been too bad, but the quality of the leads have been a little discouraging.  Most calls are not even a possibility, a few were worth looking into but nothing came from it.  Is absentee owners a good way to go or should I target another criteria?  Or is it just a matter of patience and I just have to deal with several "no's" before I find that one "yes"?  Any insight would be greatly appreciated.  Thank you.