Direct Mail to absentee owners

[James Harris]

Hello everyone.  I have started my first marketing campaign and I've targeted absentee owners.  My response rate (about 15%) hasn't been too bad, but the quality of the leads have been a little discouraging.  Most calls are not even a possibility, a few were worth looking into but nothing came from it.  Is absentee owners a good way to go or should I target another criteria?  Or is it just a matter of patience and I just have to deal with several "no's" before I find that one "yes"?  Any insight would be greatly appreciated.  Thank you.

[Dev Horn]

Absentees are generally the best group to target, but it has a lot to do with the MESSAGE you are sending as well.  For example, you might do better with a professional postcard to absentees, rather than a "My wife and I want to $BUY$ you house" yellow letter.

Absentees are generally landlords and people who inherited houses.  Look at your messaging and ask if those groups would respond to the message.

Last thing I'll say is - you need to mail to absentees with EQUITY.  If they have no equity, they will not be able to sell their house to you at a discount.