Is There Such Thing As A "Saturated Market"?

[Lawrence Taylor]

Hello BP investors and alumni, My name is Lawrence Taylor and this is my first official post. I'm excited to get feedback so let's get to it! I've been marketing now for about 3 months and I've noticed a heavy presence of investors almost everywhere I look. My marketing includes driving for dollars, direct mail(yellow letters), and knocked on a couple doors but no one was home(at least I think). As a newbie investor I was curious if there was such thing as a "Saturated Market" or is that just a myth or excuse that people use when their stuff doesn't work or they don't get the "typical" results.

I'm not sure where I heard the term or how long ago I heard it but I would think in the Houston area that would be the case. I know 3 months of marketing isn't a lot to go off but to me when I go to my REIA and speak with the veterans of that group they all seem to be making it rain on marketing which creates some doubt in my mind as you can imagine. So my plans are to continue focusing on direct mail and either drive for dollars and door knock on the weekends.  I just can't help but notice the amount of bandit signs, post cards and overall marketing I see and wonder how many people (if any) feel this way and if maybe that's why people get discouraged from making the switch into Real Estate.

I have a full time job and small children (including a newborn) so I can't hit the pavement or stay up writing letters as much as I would like. I also don't have chunks of cash to drop on marketing so I know I'm at somewhat of a disadvantage. If there is such thing as a Saturated Market and in fact I am in one, is there any advice on dealing with it OR if it IS just a myth please let me know so I can breathe a little bit easier in my quest for finding great deals!

Thanks in advance.

[Dev Horn]

Truth is, YES, Houston is very competitive right now.  But unless you are thinking about moving or blowing off your interest in real estate, I do think the over-saturated idea could talk you out of taking action or staying on the course you've set.

Guys that drop 10K pieces of direct mail will get more calls and do more deals than those that drop 1K.  But that is no reason to stop and talk yourself out of being aggressive and wanting something more for your family.

Every day, play with the cards you are dealt and grab opportunity wherever you can find it, even if it takes MONTHS to find a deal.  The guy that dropped 10K pieces of mail started out just like that - working with what he had, refusing to give up when he discovered it was way harder than he thought.

This is a marathon, not a sprint.  Settle in and do what you can with what you have.  There are deals happening every day out there and someone is getting them.  Why not you?

“Always bear in mind that your own resolution to succeed is more important than any other one thing.” ~ Abraham Lincoln