direct mail tone?

[Daniel Pitcher]

Right now i'm gathering a direct mail list driving / walking around my town.  Have about 200 properties on the list so for that i'm getting names, forwarding addresses for and categorizing by the type of distress whether its absentee, lein, probate, vacant, etc.  I know there are many approaches but i'm going to run several different direct mail campaigns each with a different tone based upon the target group.  I've heard in podcasts from Danny Johnson and others that people sell their house to you, not your company so sometimes putting the corporate veil down works better in solving someone's problem.  It stuck out when Danny said his response rate to his website grew when he switched from corporate style to Danny Buys Houses.

Question is- I've lived in several houses around my farm area and is it ever advised to come across as a neighbor saying, hey i lived across the street from you for several years and always liked your property and would to love to make it my first purchase- without your investor/rehabber hat on?  Or say i'm a recent graduate of xyz college down the street and i'm a new small business owner looking to make your property my first investment?

Is this just another strategy to test to hopefully achieve higher response rates? Or waste of time/ resources 

Thanks for looking!