Writing an effective YELLOW LETTER

[Account Closed]

Hello Everyone,

So I started to do some research on yellow letters. The letters seem TOO generic. I'd like to add in something showing empathy but not too deep where it would irritate someone. Something along the lines of "I understand this may not be an easy time and I would like to help." Is that too much?

Also, where could I do some research on the specific property to find out what the situation of the foreclosure is so that I can make the letter more personalized.

That'd be awesome!

Thanks in advance!

Stephani

[Matt Skinner]

The most effective yellow letter is the one that goes out consistently and repetitive. Frequency is more effective than messaging. Telling your prospective seller over and over again that you are ready and willing to buy is better than telling them you empathize with their situation in one well researched letter. I often tell my team it's better to send 10 people the same letter 10 times than to send 100 people one letter one time.