Tips

[Jose Rubio]

I have started a direct mail campaign and wanted to know if any experienced wholesaler wanted to share some tips to a newbie. I am currently mailing to pre-foreclosures about 100 in the Houston area. I am going to start mailing probate letters when I finish the rough draft. 

Here is what I write on my letters:

Hello «Name»,

I CAN HELP!!!

I noticed that you are going through some financial troubles and I want to help you. A foreclosure can ruin your credit score for up to 7 years. I want to prevent that from happening and give you the chance to start over. Don’t let the bank ruin your lives. We can purchase your house in a matter of weeks, we pay all closing cost, we pay in cash and most importantly we buy in as-is conditions. According to the records; the auction date for the property located at, «Address», is «Auction_date». So the time to act is right now. Time is of the essence so please give me a call as soon as possible at 832-930-1669.

Sincerely,

Jose Rubio

832-930-1669

I have gotten about 3 calls from this. Mostly angry people demanding I stop mailing them. What are your opinions? Is there something I need to add or delete from my letter? Should I stop mailing those angry callers or should I be persistent hoping they realize that I want to help? Any other thoughts, comments, or tips?

P.s on the return address on the envelope I have been using my personal address. Do you think this is a wise move? Should I get a P.O Box instead? Will it hurt my chances of my letter being opened?