LLC Trademark Infringement?

[Tim A.]

Hello,

I am looking at purchasing another house and turning my current house into a rental property.  To keep my name disclosed from my future tenants I want to create an llc for my property, amongst other reasons.  One name that I am considering is ADT Properties.  Do I need to be concerned about any trademark issues with the home security company ADT?  I know it's a long shot and they would hardly even care or notice if I did but that just isn't a hurdle that I need to face. FYI, ADT is my initials.

Thank you!

[Mehran K.]

Tim, I don't think you'll achieve anonymity just by creating an LLC. It will be easy to get your information with a quick search. It does provide other benefits though.

Although I'm not expert, I did dig this up and think you don't have much to worry about as far as having an LLC to hold title in.

" Trademark infringement is judged on a standard that is called “likelihood of confusion.” There are many different factors to determine whether one mark infringes the other, but for ease of discussion it can be boiled down to:whether a reasonable person, upon seeing both marks, would conclude that the products or services came from the same individual or company, or that the products or services were somehow affiliated with each other. Therefore, the marks need not be exactly the same and they need not be used on the exact same products or services to crea te a likelihood of confusion."

[Tim A.]

wow, thank you for the quick response. 

[Brian P.]

Just off the cuff is it really important to use all your initials, that is just a clue to your real name anyway, and tenants don't need to be given extra clues, if you want to hide your id. 

[Rocky V.]

Why not create a real estate trust?  This requires very little paperwork and no one will know the beneficiary except the Trustee.  I have several and just name them the name of the street 123 Main Trust.  This does provide anonymity.