Qualify the property or the lead first?

[Micah Redden]

Hey Guys,

When you receive VM's as a result of a direct mail marketing campaign do you qualify the lead by calling them back or do you do some cursory research of the property before returning the call?  Trying to establish what the most effective process will be.  Thanks for any input! 

[Chad Clanton]

Personally, I check out the property in some detail first in order to have some clue of what I'm dealing with other than what they decide to tell me. I've been getting a bit of a runaround with some of my calls lately, and sometimes it's easier to tell when you have objective info in front of you. That said, if you have really high call volume, I'd think vetting the seller may be more logical. If you have some time to vet properties between calls, that may be better. Really up to you; either way, you're acting, so you're doing it right.