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Updated about 10 years ago on . Most recent reply

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79
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15
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Gary Erdoglyan
  • Property Manager
  • Los Angeles, CA
15
Votes |
79
Posts

Do California agents need to disclose they are an agent?

Gary Erdoglyan
  • Property Manager
  • Los Angeles, CA
Posted

I am putting together a logo and a business card to pass out to potential sellers, and i was wondering if in California agents need to have their license numbers on every marketing they do or at least disclose that they are a real estate agent in the marketing? (i'll be getting my license in 4 days)

Thanks 

Most Popular Reply

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1,893
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Dev Horn
#3 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Arlington, TX
2,225
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1,893
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Dev Horn
#3 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Arlington, TX
Replied

For all our clients who are LICENSED agents/brokers in CA and throughout the country, we provide disclosure of their RE license and the appropriate disclaimer on all our marketing materials.

I agree with those who mention that a disclosure is provided for activities for which a license is required, so you might say, no I don't have to because I'm acting as a principal. 

The problem arises when someone SUES YOU and says you took Granny's house for pennies on the dollar, and in court they found out that you did not disclose to Granny that you were a licensed RE professional.  A judge or jury will likely feel that you had an ADVANTAGE over Granny because of your professional knowledge.  

Another problem might be your broker, who finds out you're mailing out marketing materials for your "other" RE business, and you are not disclosing the fact that you're licensed on those materials. He/She may not be happy because he/she may feel that you are putting him/her at risk.

So, do HAVE to do it?  Maybe not.  SHOULD you do it (disclose, disclose, disclose)?  Absolutely.  As one client said to me recently, "There is no assignment fee that is worth losing my license."  And how about getting SUED for having an unfair advantage?

Disclosure is simple.  I'm not sure why you would NOT do it.

“Character is much easier kept than recovered.” ~ Thomas Paine

  • Dev Horn
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