How Does Negotiation Work?

[Christopher R.]

Hey guys! I hope you can help me out. I don't have a good handle on how to negotiate down the price. Let's say I do a direct mail campaign with the following parameters:

• Absentee owner
• Owned for a minimum of 15 years
• 40-100 percent of equity
• minimum equity of 30k
• single family
• 3-5 bedrooms
• no trust, LLC or corp owned

Let's say, for ease of discussion, the property is really worth $100,000 retail. How do I go about convincing the seller to sell the property to me at a much lower price?