Branding

[Joaquin Meraz]

To attract partners, lenders, investors etc. Is it necessary or would it help to create a company name, logo, website, letterhead etc.? 

I am trying to get out the mom and pop stage and become more of a professional investor. When networking, looking for equity and deal partners does the branding stuff matter? 

[Erik Hitzelberger]

No.  It does not matter.  Anyone sophisticated enough to lend you money, partner in joint ventures, etc is doing so based on 1) your personal reputation and 2) the deal.  I buy properties in multiple different LLCs and Land Trusts.  When I call a lender, the conversation is "Hi this is Erik.  I need $xxx for zzz Property.  Here are the details...are you interested?"  The name of the purchasing entity only comes up if I need a pre-approval letter.