How do I determine the best strategy for my city?

[Mary Ainsworth]

Hi! 

I'm trying to invest in Tucson, Arizona as the price point aligns with what I can afford and it's relatively close to me (San Diego). I'm trying to decide, however, what the best strategy is for any given city (specifically for me, it'd be Tucson) but general advice is fine! 

I was going to do student housing, but my realtor said it's not the best strategy for the city, as most students live in apartment complexes or on campus. I'm considering instead:

- Medium term rentals

- Airbnb

- small multifamily, long term rental 

But curious how you picked a strategy for your city. Thanks!