Best way to start my direct mail marketing?

[Connor Forrester]

Can you point me in the right direction as to where I can go to set up mass mailing to lists in my area (like a trustworthy website/program/contact) to find lists/send lots of mail efficiently?

I have been looking around my area but no great deals so far. I want to start a Direct Mail Campaign to find deals before they hit the market.

Thank you all!!

[Jerryll Noorden]

Quote from @Connor Forrester:

I wanted to reach sellers before they hit the market, which I heard is a good idea from Robert greens BURRR Book from Brandon Turner's IG page. 

Thank you for your response!!

Again, no list can target motivated sellers, no matter what bigshot wholesaler and who is telling you what to do it. You go to Youtube and all you will find are gurus telling you all kinds of stuff that makes no sense, while they ALL omit ONE thing.

None of them tell you their conversion rates from these lists. 

Look.

Let's take lists as an example here.

You need to send your marketing piece EXACTLY when someone is or becomes motivated correct? So you generate a list of 3000 contacts.

You are going to send all the people on that list a mailer, at the same time. Now, what are the chances of every single one of these people on your list all becoming motivated at the same time? None!

So what do you do?  You use a drip campaign. Like every month you send mailers so in hopes that when someone becomes motivated they will see your mailer and opt-in, right?

No, let's all think a little bit.

What do you think happens to someone when they become motivated in between your drip campaigns? 

When someone becomes motivated no matter what we are talking about, they will take it upon themselves to deal with that issue. The more motivated the more pressing the need for a solution.

Imagine you get bitten by a rattlesnake...

Do you truly think they you will plant your butt next to your mailbox hoping someone will send you a mailer on what to do when they get bitten by a rattlesnake? No.

When was the last time you went to the library to find info on how to solve a problem you have? Can't remember when huh? Me neither!

You Go to Google (well in this case you should go to the hospital, but you get my point). EVERYONE goes to Google when they need a problem to be solved, and the more pressing the problem the faster they hit Google up.

So back to your monthly drip campaign.

If someone is not motivated, they get your mailer along with a mailer on Sears's 30% discount panties, and solar panels offer and get 3 toppings free for every large pizza you buy at Pizza Hut.

ALL mailers go straight to the trash. Now 2 weeks later, something happens and the NOW becomes motivated.  They immediately hit Google up, and Google sends them to the #1 ranking website, where Google ACTIVELY analyses your search intent and connects you with the most closely resonating website that matches that search intent, convincing the seller 100% that the site is the most amazing and best solution to their problem. That IS in fact Google's entire reason to exist. 

So 100% resonance with motivated sellers.

So 2 weeks after that, your second mailing campaign hits... and all the people that were truly motivated are LONG GONE. They already sold to the #1 ranking website,

So by you sending mailers, you are ALWAYS competing for the leftovers. The lower quality leads.

NO EXCEPTION! Fact!

NOW.. it gets worse.

Do you think the average Mrs. Betty, 96-year-old lil granny knows about "we buy houses" companies? Do you think it is common knowledge that people buy houses in cash and close within 3 seconds? NO. Of course not.

When you send out mailers, ALL you are doing is EDUCATING the masses that companies like ours exist.

So whether these people are interested in selling, getting annoyed, or wanting more info.. no matter the case.. yup, they all go to Google to check it out... and guess who Google all sends them to?

ME!

When people including your favorite Youtube guru swear by how amazing mailers are... I GET THE LEADS.. at least the most motivated ones.  Obviously right? Because only the most motivated sellers actually WILL find out more.

None of this is opinion. I get people calling me ALL the time telling me "they got my mailers" when I obviously never sent one. They think we send that mailer, or they find us way more credible than some loser desperately harassing thousands and begging for deals.

Yes... I said "LOSER".. because that is what most of the sellers describe mail senders as when they vent to me. Again.. collectible DATA! Not opinion.

Now it gets EVEN worse.

Not only are you competing for the leftovers... but do you really think you are the ONLY one targeting these leftovers? Nope. Everyone is targeting that same list, the same people. And the more people doing this, the more they educate the masses and the more leads I get from Y'ALLs marketing expenses (thank you).

The lesson here is this.

Don't just listen to someone due to social standing, the number of followers they have, or the fact they stand next to an expensive car. 

This is why I KEEP preaching... USE analytical thinking.. like I did here and you will make a ton of money. Listening blindly to others especially when they themselves have not figured it out yet, is a recipe for disaster.

Our conversion rate is about 80% and my profit margins?

Ask yourself this. Why is it that all these people telling you to do all these inferior strategies NEVER back anything up with concrete proof? NEVER!

Show me the conversion rate of your DMM cold calling etc. etc.

Yeah, it is easy to show how much money you make when you have thousands of dollars to spend on marketing.

But for everyday people like you, that do not have $5K -$50K  to spend on marketing.. your chances of failure go up exponentially.

Lastly..

as I mentioned before...

If you have to send 1000 letters to the foreclosure list, tax lien list, probate list or whatever list you have, to get ONE deal... it means, 999 people on that list were not interested, or motivated, correct?

How can anyone dare tell me that sending mailers calls or texts to those lists is "how you find motivated sellers".

How absolutely stupid is that? 

The data is in front of all of you. YOUR own data says that your marketing strategies suck... but most simply ignore it and for some reason think they are the exception even when the data says you will fail.

Absolutely bonkers. Absolutely incredible to me.

FINEPRINT:

I never said you can't get deals doing DMM. All I am saying is, it is simply chance.

Then not because I am into SEO am I writing this. I am writing this because this is logic and common sense and the truth. This is data. 1) I did SEO myself, for free. You can too. 2) You can still do way better marketing using Facebook ads and Youtube ads, (why do you think your favorite guru is on youtube?!) and that is WAY better than DMM.

Funny:

All the people trying to convince you to do lists and how to do it are marketing on Youtube and Facebook. How many DMM mailers have you gotten from your favorite youtube influencer, convincing you to use DMM? 

Ohh, do you remember this?

NONE of these leads were on any list. They were completely invisible to any and all of you trying to find good deals through lists. You would have never found them! And it is not a coincidence either that my profit margins are huge. It is BECAUSE they are not on a list. Because lists cant target motivation! 

It truly is time everyone uses intelligence and common sense to become successful, and not being sheep following sheep where the front sheep have no clue where they are going!

Now, let me correct you. You are not supposed to find properties "before they hit the market". Those are NOT motivated. You need to find PEOPLE, (not properties), that don't want to or can't list their property! Those are the ones you need to find. And you can't find those. Can't.

The only way to get in touch with those is for you to make it extremely easy for them to find you.

THEY do the looking, not you.

Hope this helps. Use your own common sense man. I can't stress this enough. Not many use data numbers or analysis here on BP to give answers. It is all opinion. Sadly there are more dumb people on the planet than there are smart ones and therefore most opinions everywhere are complete garbage!

Again, good luck and I hope that at least some of you see the logic in this response and use that knowledge to actually become reliably successful.