Best Marketing strategies to Investors

[Christopher Smith]

Hey BP Family,

I am an investor and recently became a licensed agent in South Carolina. I want to focus on working with other investors especially long-distance investors. I am looking for advice from other investors on marketing. When you are looking for agents to work with in new markets how do you find them. I have setup the agent finder on BP and currently working on a website with SEO focusing on investing. Since I want to work with investors, I don’t want to do the traditional marketing by local agent. I want to make sure I am putting my marketing capital to areas where investors are looking. Any advice would be appreciated

[Christopher Smith]

Quote from @Troy Gandee:

@Christopher Smith Myself and my company specifically help investors. It's about 50% of our total production. The biggest advice I can give you is to BE AN INVESTOR. Too many agents try to jump on this investing bandwagon, but have no practical working knowledge of how any of it actually works. They may know the formulas and generics, but they've never had to evict a tenant or get a 3am phone call about the brand new HVAC system being stolen from a flip. Start investing yourself. That's the best way to prove to investor clients that you know what you're doing. 

Secondly, BP used to be a phenomenal place for getting yourself out there. IMO, it's become very watered down over the last few years. I just don't get the same value I used to out of the forums as an investor or service provider. There's much less activity than there once was. Something mechanically changed when the company was sold a couple of years ago. BP was doing a marketing package for vendors for a time, but the leads really trickled down. I just stopped getting them. I believe they overcrowded the market.

Otherwise, find your local REIAs and start plugging in. That's the best way to meet real investors in your market. They're not your out of state investors, but they're the real players in your space. Get to know them ASAP. It took me 3 or 4 years of investing myself to start to build a name as an expert. Now we're the primary investment focused brokerage in our market. We'll do about 250 side amongst 40 agents this year. Well over 100 of those would be investment properties.

Thanks Troy for the advise. I am an investor and manage a couple properties that is one reason I want to work with other investors. I really feel I can relate to their needs and problems. I will find my local REIA and get to work.