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Updated over 11 years ago on . Most recent reply
![Ben Cochran's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/157390/1621420059-avatar-beauxman1.jpg?twic=v1/output=image/cover=128x128&v=2)
Chicken or the egg?
I'm now at the point where I'm starting my advertising campaign.
As with anyone that's into Flipping or rehabbing, part of your advertising strategy is to "Buy with Cash".
My question is this; I understand that in order to secure hard money/private lending, I need to have my target property, an an analysis sheet with purchase price, rehab costs, ARV etc.
But I also need to have financing secured prior to advertising "Buy with Cash" right?
So which comes first, the chicken or the egg, so to speak?
Most Popular Reply
![Chris Adams's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/159299/1621420179-avatar-hatya.jpg?twic=v1/output=image/cover=128x128&v=2)
Neither, its meat that came first.
Get potential deals together (example properties) and do some analysis on them and show your hard money lender what your looking to do. Be very specific and show then details. I would go so far as to show him why one deal might be better than another.
With a good presentation you should be able to secure some type of financing be fore you find a project.