FARMING FOR SELLER-LEAD GENERATION

[Hildamarie Suarez]

Hello everyone,

I am a newbie! I am looking for ideas/ strategies on the farming approaches that some of you are executing to generate seller leads? Also, any tips on determining when a market is ideal for investing? Lastly, are there any letter templates on the Bigger Pockets database to send to sellers? I am just looking for a little direction to start executing some of what I've learned. 

Thanks!! 

[Hildamarie Suarez]

Quote from @Jake Soper:

@Hildamarie Suarez If you're starting at square 1, here's my advice. Spend 90% of your pre planning research on the lead list data. A great list is essential to success with any marketing. Then once you're confident in your list, start thinking about your marketing channels. Whether you go for direct mail, cold call, text messaging, or all 3.. Your quality of data will ultimately affect the campaigns performance.

Direct mail is great if you want to generate passive inbound leads. But it comes at a cost.

Cold calling / texting is more active and requires time, but less $ commitment.

A lead generating website is somewhere in the middle in terms of cost + effort. It requires some know-how to optimize a site, but if done well it can be a steady pipeline of seller leads.

Thank you so much for your response. Will jump on that research tonight.