Marketing messaging for direct mail

[Austin Martinez]

Hi I'm just starting out and just about ready to start sending direct mail to potential sellers.

Can anyone point me to the best place to learn what kind of messaging I should have in my direct mail marketing?

I'd be happy with a book, podcast, video, etc.

Or if someone with experience was nice enough to share their own messaging, that would be incredible!

I'm interested in marketing to absentee owners, people in preforclosure, possibly probate, etc. Single family and small multi-family.

I just don't know what to say lol I'm sure each of these types of owners needs different messaging and some of them are probably in a very sensitive situation. I want to focus on helping them if they need it, but what is the best way to introduce myself?

[Joshua Moore]

@Austin Martinez This is a great question. The main concept should be that you will make the transition easy for them. Like you not only are going to offer them cash thus making them not have to deal with a realtor or any additional fees, but other things like maybe an additional $1k cash on signing, or you will help with the moving costs.

I am always under the belief that it should be friendly and that you want to help resolve their issue, and financial struggles.

The other thing to take in mind is what kind of list you are pulling, and be kind to those issues, and offer assistance.

Here is an example we often use.

Dear <> <>,
I am interested in the property you own at <>.

I understand that selling your home can be overwhelming, and would like to point out the major benefits of working with instead of selling your home through a realtor.

• You receive a Fair Price with no Real Estate Commissions
• We pay all your Closing Costs
• No Inspections or Appraisals
• Close on the date of your choice
• Sell your property in its current condition, no repairs necessary
• Remove the belongings that you want and we will take care of the rest


If you are interested in selling or would first like to discuss options, contact me today by calling or texting <>. The process is very straightforward and I can provide you with a no-obligation, fair cash offer within one business day.

Best Regards,