Would You Scale Up Sooner of Later

[Peter Roehrich]

Hi all,

As context, I'm just launching my development company. I was speaking with a new RE attorney (well, not new to RE, he's been at it 30+ years, just new to me) the other day who asked if I was going to scale up to multiple projects at once to achieve economies of scale.

My answer was that I would do that in year two or three.

I heard Guy Kawasaki say many times that in the VC arena he'll "take scaling too late over scaling too soon all day long" and that scaling too soon can kill companies.

What do you think? Is that needlessly conservative, or the right approach?