Help me set goals for my business.

[Bill Plymouth]

Hey everyone.  I’m writing my business plan for my Wholesale business.  I’m about to write some 90 day, 1 year, and 2 year goals for the business, but I’m stuck.  Obviously my goal is to have my business do a lot of transactions, but what other goals should i consider for my business?  I know this is an odd question but any help is appreciated!

[Frank Wong]

Hi Bill,

I don't wholesale but when I write my business plan for real estate or other ventures I break things down weekly and daily.  It's good to have an overall goal. Like in 90 days I want wholesale X or in 1yr I want to make Y. The problem with just having those is that its just so general. Nothing is actionable that will hold you accountable. 

For example. What you need to add to this formula is. If I call X number of people which has a success rate Y% then I need to call # of clients to yield me the results.  Then you can break it down systematically by the day and by the week.  Once you do that hitting your goal becomes much more attainable bc you now have a formula.  This is the secret sauce to the recipe.  Every business needs the formula to get results.