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Goals and Plans Articulated like no other
"Remember any plan is better than no plan. Because in the process of defining the future, the plan begins to shape itself to reality, both the reality of the world out there and the reality you are able to create in here. And as those two realities merge, they form a new reality--call it your reality, call it the unique invention that is uniquely yours, the reality of your mind and your heart uniting with all the elements of your business, and your business with the world, shaping, designing, collaborating, to form something that never existed before in that way.
-Michael Gerber