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Updated almost 6 years ago on . Most recent reply
![Justin Ashley's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/419/1621345453-avatar-investing_j.jpg?twic=v1/output=image/cover=128x128&v=2)
Starting a Business in Real Estate Investing???
Hi All,
I am currently a full time investor and eBay business owner. Currently, my eBay business is setup under a sole proprietorship. I started investing in real estate several years ago and now want to make this my main source of income. My goal is to transform my real estate income into a second business. Any ideas on where I should start on setting this up? My main scope of work in real estate investing is rehabbing and attempting to make a quick profit (flipping). I have read that setting it up under an investment company can be tricky. I would like to discuss the advantages verses the disadvantages if possible. Anyone that has setup a business of this nature (I know a lot of you have) please give me some advice on where to go from here. Thanks, Justin
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![Michael Rossi's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/19/1621345230-avatar-mikeoh.jpg?twic=v1/output=image/cover=128x128&v=2)
Investing J,
Picking a name should depend on what you are trying to accomplish. For example, to run a successful rental property business, several LLCs are needed because a large number of rental properties are needed to provide a cash flow that will support living. I always name my companies a very generic name because I'm not trying to build a brand that people recognize. Low income tenants don't care whether they rent from "Outstanding Properties, LLC" or "ABC, LLC". All they want is a place to live. If you are not trying to build a brand, the name is generally irrelevant.
Another consideration is advertising. If you will have an ad in the phone book, they are listed in alphabetical order. So, "ZZZ Properties" will be the last entry in the phone book and "AAA Properties" will be near the top. Again, you need to consider whether the listing position matters for the type of advertising you'll be doing and how the name affects that position.
If you're trying to build a brand, then the name is absolutely critical. As a flipper, if you're specialize in high quality, high priced properties, then you might want to consider building a brand that reflects that. For "Solid Gold Properties", might suggest that you specialize in upper income/high quality properties. If you're just a typical flipper, doing primarily middle class properties, "Solid Gold Properties" could hurt your business.
You also need to consider how your business might change in the future. If you are now in the very low income rental business but may change to rehabbing and selling high priced property, "Flop House Enterprises" probably is not a good name choice.
Personally, I always name my businesses something generic. For example, let's say that you're child's name is Kathy Lynn Johnson. You might want to name your company "KLJ Enterprises, LLC". A company with that name could do anything! Or say that you love to snowboard, you might want to name your company "SB Endeavors, LLC".
I wouldn't get too caught up in the name. Just decide what the name needs to do for you and go for it.
Good Luck,
Mike