What is a realistic cash-on-cash return to shoot for?

[Dan Romnek]

Hey everyone!

I am in the process of writing my business plan and am to the point where I want to define my CoC return that I will aim for. My main goal is to build wealth and I am not all too concerned with immediate cash flow as I will continue to work (at least initially). However, my short term goal is to purchase 3 properties in the next 3 years, and this will obviously happen quicker the higher returns that the properties provide.

My initial thought was to shoot for 12% and not even look at anything that projects a return below 10%.  I live in the Milwaukee area and will be focusing on finding duplexes in this area.  Is this a realistic goal?

Thanks for all your input!