Yellow/Professional Letter Template. ADVICE WANTED

[Jon Mitchell]

Hey everyone!

Its been a tough decision about how to go about doing direct mail campaigns in my area. I've gone back and forth between post cards, yellow letters, professional letters, etc. and have been pulled in different directions with different mailing companies. 

I've attached a template for either a yellow letter or professional letter with direct messaging to foreclosures. I do plan on making other templates for tax liens, bankruptcy, divorce, and absentee owners. Feel free to give any opinions about the way I have this structured. I took a screen shot of the word doc. 

Some general questions: 

1. Is it too long?

2. Is it a good idea to give ultimatums? (If you don't do this, then this...)

3. Is this format too professional for a yellow letter? 

4. Is it a good idea to incorporate logos, portraits, and QR codes for direct access to my site? 

5. Any changes to the order of how the content is presented? 

I'm always up for constructive criticism!