Searching for direction and advice in my Real Estate Career.

Grant Ketzner · 2022-03-18T08:24:25-07:00

Hello all you brilliant people, Im a 23 year old in Wichita Kansas, working for my uncles RE holding company (84 doors, two commercial, twenty duplexes and the rest SFH), as his property manager, secretary and realtor. We started our own company and have completed 2 flips and actively searching for the next. My uncle has no heirs and is 'semi-retired', so I will take over his company or buy him out someday. I want to focus on marketing myself as a real estate agent but need need to spend at least 40 hours maintaining the books and rentals for my uncles company. Thinking of just keeping it simple with a Facebook post to my friends and family saying that I am a licensed realtor and would like to help and guide people to build investment portfolios and/or get them into their dream home. I have the whole 9 yards of contacts for my clients (lenders, inspectors, electricians, roofers, concrete etc etc.) I do my own rehabs so I have a strong knowledge in construction.(bathroom remodels, cabinets, floorings, trim, painting, lighting etc.) My question to all you smart people, how can I make myself credible to my friends and family to show that I am 'hungry' for their business and will make them my main focus when searching for properties? What should I include in my post? My own remodel photos and deals I've done or just keep it simple?

Bryan Scott

Investor · Castle Rock, CO · Member since 2011 · 107 posts · 65 votes

4y

Hey Grant, Sounds like you're pretty busy already. Seems to be that your current tenant base is a lead machine worth pursuing. While they live at one of your rentals, aren't they pretty much a captive audience? When they move, where are they moving? Sounds like a no-brainer Buyer Agency Agreement for those who wish to become owners vs. renters.

How many "Friends" do you count on FB? Use your background and experience to generate a weekly topic on "how to" just about anything related to remodeling, repair, maintenance, sales, landlording, etc. Layer in the fact that you can assist them with their next real estate transaction, maybe even offer a "Fam & Friends" commission discount, throw in a moving truck, or do something that makes you different from their other family "friend" agent and see what happens. If you are always in their FB Inbox, when the need arises, perhaps they'll call you instead of the agent who just sent them a postcard, which is still sitting on the kitchen table.

2 Reply

Jacob Trogan

Lender · Kansas City, MO · Member since 2016 · 142 posts · 71 votes

4y

Describe exactly what you described here seems pretty credible to me. Also simply share your daily activities that you are already doing. Let’s connect I am 22 and on a similar path here in KC Wichita is a great area in many ways and not in others

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Kerry Noble JrPro Member

Investor · Indianapolis, IN · Member since 2018 · 2k+ posts · 1k+ votes

4y

It's all in your marketing.....I would set up a YouTube channel.......IG and a business Facebook and just show more of what you do on a daily..........showcase your rehabs......and everything you do in real estate......give tips and random gems as free game....

1 Reply

Matt Lyons

Rental Property Investor · Chicago, IL · Member since 2019 · 109 posts · 443 votes

4y

My question is WHY? Meaning WHY would you grow your career as a RE agent helping people find their dream home and likely making 6% on a transaction. In 20 years what would you rather have: Complete financial freedom and a younger version of YOU doing all the hard work for you...or a great reputation as a really reliable RE agent who still needs to work every day?

You have ALL the connections and currently run a business with 80 doors...that is all you need to have and all you need to tell people.

My advice: Find properties for YOURSELF to own and rent out for long term cash flow... if you want the transaction profit then after you fix them and rent them up, SELL them and manage them for whomever you sell them to. The world is full of people who WANT to invest in RE and frankly have no clue what they are doing and too scared to take the first step... FIND those folks and leverage what you are doing today to make that a business

In short, find great local properties to purchase under value, fix them and rent them up, get cash flow and manage them along with managing your Uncles properties...easier to fit another property into your current career then trying to do something different. If you are short of the down payment or credit then simply market the deal for a partner to join you...like BP says "there are three things needed for all deals: Capital, Hustle and The Deal"... you are bringing two to the relationship (Hustle and Deal), it will be easy to market and find the capital you need when you already have the other two. Market to find people who want to be hands off investors in YOUR next deal, offer them 50% of all profits for them putting up the 20% down and you doing ALL the work and finding the deal. As you grow and this works out you will not NEED their capital and then simply do for yourself.

Focus on long term CASH FLOW, not on the transactional side of RE...Flips are GREAT, but keep in mind that is a JOB..every time you flip a property you need to make sure you have another one ready to start to do it all over again.

Work for YOURSELF by leveraging what you already know and have in place, invite others to INVEST with you IF YOU NEED THEM..DONT go to work FOR THEM, you dont need that

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Searching for direction and advice in my Real Estate Career.

Searching for direction and advice in my Real Estate Career.

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