BiggerPockets Podcast 507: Sacrifice, Failure and Pain, A 100 Days of Hell Success Story with The Iron Cowboy

James Lawrence aka “The Iron Cowboy” wondered, “What would it take for someone to finish not one ironman, not two, not ten, not twenty, but 100 consecutive Ironman races, back to back?” Wake up, swim, bike, and run over one hundred and forty miles, go to sleep, and do it all over again. That’s exactly what “The Iron Cowboy” did, smashing through world records and personal goals.

James sits down with Brandon and David today to talk about mental toughness, creating goals that scare you, gradually working your way up to mastery, and asking “what am I willing to sacrifice to reach the end?” James had to run a business, take care of his seven-person family, and compete for more than a quarter of a year straight. If he can conquer one of the greatest physical and mental feats the world has ever witnessed, what’s stopping you from accomplishing your goals?