BiggerPockets Podcast 508: How to 10x Your Deal Flow Using “Evergreen Content”

Everyone wants more real estate deal flow and leads. Agents, wholesalers, and investors are all trying to get more deals under contract in less time. But, what do you do when everyone and their mother is out there pounding the pavement trying to find off-market deals?

Trevor Mauch, founder of Carrot, spent years manually chasing after deals. Cold calling, door knocking, direct mail, and every other method you can imagine; he's tried it. While these strategies work great for many people, they’re labor-intensive and incredibly hard to scale. Trevor looked at the marketing he was doing that WASN’T outbound and realized it wasn’t only creating leads for him, but doing so while he slept.

He then started building out Carrot, which helps set up agents, investors, wholesalers, and anyone else who wants off-market deals with websites that convert consistently every day. What sets apart Carrot from most “we buy houses for cash” websites is their “evergreen content” production. This content ranks you higher on google, gets sellers and buyers reaching out to you, and allows you to do less work and close on more deals.